Hi there! My name is Timo. I'm the CEO of METRONOM.
Over the last three weeks we have teased you with our #TakeTheExit campaign. Chances are you're wondering: Why did we do this? And what is our beef with venture culture?
Well, sit tight and let me explain.
METRONOM is not just the IT department of a large corporate. We are, with more than 2,000 tech-experts, the biggest software company you've never heard about, building solutions used by millions of customers and impacting people in 25 countries worldwide - by virtually bringing food on their tables.
If this sounds exciting, that’s because it is. But with METRO being a B2B company, the truth is you haven't really noticed us before, did you?
The goal of #TakeTheExit was attention. The question is: How do you get tech professionals to look up from their cell phones or screens to see what we're really doing? You can do it with humor, riddles and whimsically oversubscribed visuals. We played it safe with #TakeTheExit. We provide world-class IT solutions powered by latest technologies like Scala, Go, React, ML, GCP and so on… You will be surprised by innovations developed in our global labs together with partners like Google, but, also a number of startups.
That brings me to the second question, about the message that we spread: Why do we seem to condemn tech ventures?
The short answer is we do not. On the contrary, as a dedicated "speedboat" of the METRO fleet, we admire agility, can-do mentality and entrepreneurial spirit. Like many other tech ventures, we offer a great workplace at all locations, whether in Berlin, in Dusseldorf or at our location in Bucharest - but with all the benefits that only a global player can offer.
Unfortunately, we found that startups felt attacked by our campaign in ways we did not intend. We truly regret this.
But now that you've come to our attention for the first time, why do you not look around yourself? If #TakeTheExit was just the start, you may have reached your goal.
Welcome to METRONOM.